π Case Study: 589 Orders in 15 Days with an 8.71X ROAS π
π Case Study: 589 Orders in 15 Days with an 8.71X ROAS π
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Duration: 15 Days (Before Eid)Β 2024
ποΈ Industry: E-commerce (women Accessories)
π° Product Price Range: 270 - 400 EGP
π¦ Total Orders: 589
πΈ Total Ad Spend: 21,267.77 EGP
π Total Sales Revenue: 185,341.00 EGP
π ROAS: 8.71X
π² Platforms Used: TikTok & Facebook Ads
π Sales Funnel: Easy Orders Landing Pages
π¨ The Challenge:
π¨ The Challenge:
I had a fully operational Shopify store, but a major integration issue with Fawry led to order losses and an inflated CPP (Cost Per Purchase) up to 4x the actual value. This happened 10 days before Eid, a critical sales period, while I had a large inventory to clear.
