π Arabic Grammar Book Sales Campaign ππ₯ β Achieved 34X ROAS
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Period: January 15, 2025 β February 5, 2025
π¦ Total Orders: 205
πΈ Total Ad Spend: 21,405.99 EGP
π° Total Sales Revenue: 745,840 EGP
π ROAS: 34.79X
π― Conversion Rate (CR%): 4.98%
π Average Order Value (AOV): 3,000+ EGP
π‘ Strategy Used:
β Landing Page from Easy Orders with a new Funnel
β Optimized targeting to reach the most relevant audience
β Continuous data analysis & adjustments to maximize performanceΒ
One of the biggest success factors in this campaign wasnβt just the number of purchases, but also the high order value per customer!
π‘ Key Insight:
When mothers discover the book, they donβt just buy one copy β they often order 3 or more for themselves, their friends, or other parents in their network.
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Minimum order value is 3,000 EGP β Most buyers order multiple sets.
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Mothers share recommendations β They buy for their friends & relatives.
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Bulk orders = Higher profitability β Lower ad cost per unit, maximizing ROAS.
1οΈβ£ Emotional Buying:
Mothers struggle with Arabic grammar for their kids, so they want to share it with others when they find an easy solution.
2οΈβ£ Social Influence:
Word-of-mouth among mothers & school groups drives bulk purchases.
3οΈβ£ Value Perception:
The book isnβt just a regular product β itβs a game-changer for learning Arabic grammar, making parents buy more to help others too.
To reach 205 orders with a 4.98% conversion rate, I used a mix of high-performing creatives:
π½οΈ 1. Motion Video with Voiceover β A professionally designed motion graphic video explaining the productβs value and benefits simply and engagingly.
π₯ 2. UGC Video β A user-generated (UGC) video featuring a real user experience, making the content feel more authentic and relatable.
π‘ Problem-Solving Approach:
Targeted mothers with school-aged children who struggle with helping their kids understand Arabic grammar (Ψ§ΩΩΨΩ).
Highlighted how this book series simplifies grammar with an easy-to-follow method that anyone can understand.
π Why This Worked
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Addressed a real pain point for parents.
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Presented a clear and easy solution through engaging visuals and storytelling.
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Used a mix of motion graphics & real-life testimonials to build trust and engagement.
This strategy ensured the campaign resonated with the right audience and drove strong conversions! πͺπ₯