📌 Arabic Grammar Book Sales Campaign – Achieved 34X ROAS
Period: January 15, 2025 – February 5, 2025
Total Orders: 205
Total Ad Spend: 21,405.99 EGP
Total Sales Revenue: 745,840 EGP
ROAS: 34.79X
Conversion Rate (CR%): 4.98%
Average Order Value (AOV): 3,000+ EGP
💡 Strategy Used:
Landing Page from Easy Orders with a new Funnel
Optimized targeting to reach the most relevant audience
Continuous data analysis & adjustments to maximize performance
One of the biggest success factors in this campaign wasn’t just the number of purchases, but also the high order value per customer!
💡 Key Insight:
When mothers discover the book, they don’t just buy one copy – they often order 3 or more for themselves, their friends, or other parents in their network.
✅ Minimum order value is 3,000 EGP – Most buyers order multiple sets.
✅ Mothers share recommendations – They buy for their friends & relatives.
✅ Bulk orders = Higher profitability – Lower ad cost per unit, maximizing ROAS.
1️⃣ Emotional Buying:
Mothers struggle with Arabic grammar for their kids, so they want to share it with others when they find an easy solution.
2️⃣ Social Influence:
Word-of-mouth among mothers & school groups drives bulk purchases.
3️⃣ Value Perception:
The book isn’t just a regular product – it’s a game-changer for learning Arabic grammar, making parents buy more to help others too.
To reach 205 orders with a 4.98% conversion rate, I used a mix of high-performing creatives:
📽️ 1. Motion Video with Voiceover – A professionally designed motion graphic video explaining the product’s value and benefits simply and engagingly.
🎥 2. UGC Video – A user-generated (UGC) video featuring a real user experience, making the content feel more authentic and relatable.
💡 Problem-Solving Approach:
Targeted mothers with school-aged children who struggle with helping their kids understand Arabic grammar (النحو).
Highlighted how this book series simplifies grammar with an easy-to-follow method that anyone can understand.
Why This Worked ?
✅ Addressed a real pain point for parents.
✅ Presented a clear and easy solution through engaging visuals and storytelling.
✅ Used a mix of motion graphics & real-life testimonials to build trust and engagement.
This strategy ensured the campaign resonated with the right audience and drove strong conversions! 💪🔥