Campaign Duration: September 1, 2024 – September 30, 2024
Industry: Self-Development & Motivation Books
Product Price: 1,249 EGP
CMS Platform: Easy Orders
Total Orders: 180
Total Ad Spend: 38,047.40 EGP
Total Sales Revenue: 230,798.00 EGP
ROAS: 6.07X
The goal of this campaign was to promote a personal development book targeting individuals looking for happiness, motivation, and life transformation. The campaign focused on:
Reaching life coaches, self-improvement seekers, and individuals looking for change.
Driving high-intent traffic to a landing page optimized for conversions.
Maximizing return on ad spend (ROAS) and sales volume through strategic audience targeting and ad creatives.
✅ Landing Page Optimization:
Created a compelling Easy Orders sales page with a powerful CTA, emotional storytelling, and testimonials.
Highlighted the book’s unique value in helping readers achieve happiness and personal transformation.
✅ Targeted Audience Segments:
Individuals Seeking Change – People interested in self-help, motivation, and life transformation.
Life Coaches & Mentors – Professionals who recommend personal development resources.
Entrepreneurs & Business Professionals – Those looking to improve mindset and productivity.
✅ High-Impact Creative Strategy:
1. Motion Graphic Video with Voiceover – A visually engaging explainer showcasing how the book can change lives.
2. UGC (User-Generated Content) Video – Real testimonials from readers sharing their personal transformations.
3. Quote-Based Carousels & Reels – Motivational excerpts from the book, driving engagement and curiosity.
Conversion Rates :
Purchase Click Rate: 20.41%
