New Car Installment Campaign – Saudi Arabia

Strategy Overview

• Content Direction:
  We created high-conversion videos filmed directly in the showroom, showcasing each vehicle's key features and real-life experience to establish trust and authenticity. This personalized approach allowed potential buyers to explore the car virtually before visiting.
  
  

• Funnel Structure:
  
  

  • Top of Funnel (Awareness):
    Focused on building visibility using Meta, TikTok, Snapchat, and X to reach car enthusiasts and financing seekers.
    
    

  • Middle of Funnel (Consideration):
    Highlighted value propositions—installment plans, 5-year warranty, and customer-first service through creative retargeting.
    
    

  • Bottom of Funnel (Conversion):
    Optimized lead generation campaigns with direct call-to-actions via messaging and form fills across all platforms.