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Campaign Duration: MAY 2024
π Industry: Menβs Fashion (Classic Shirts)
π² Platform: Facebook Ads
πΈ Total Ad Spend: 3,000 EGP
π¦ Total Sales Revenue: 38,000 EGP
π ROAS: 12.6X
Strategy & Executionπ‘
β Influencer Collaborations & Blogger Reviews
Partnered with relevant fashion bloggers & influencers to create authentic product reviews and styling content.
Increased trust and brand credibility by showcasing shirts in real-world styling scenarios.
β High-Impact Video Ads & Engaging Content
Created compelling video advertisements demonstrating fabric quality, fit, and styling versatility.
Used carousel ads & short-form video content for better engagement and storytelling.
β Advanced Audience Targeting & Retargeting
Leveraged single-interest targeting to reach highly engaged fashion-conscious men.
Built custom audiences from engaged viewers & website visitors, leading to higher conversions.
β Budget Optimization & Scaling Strategy
Started with a low ad spend of 3,000 EGP, focusing on highly profitable segments.
Scaled gradually based on performance, reinvesting in best-performing creatives & audiences.
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βοΈ Total Sales Generated: 38,000 EGP π°
βοΈ Total Ad Spend: 3,000 EGP πΈ
βοΈ ROAS: 12.6X π
βοΈ Boosted Brand Awareness & Trust Through Influencer Marketing & Video Ads π₯
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