π Case Study: Wallets & Accessories β Achieved 6X ROAS ππ³
Campaign Duration: July 2024
Industry: Wallets & Accessories
Placement: Facebook & Instagram
Total Ad Spend: 98,330.48 EGP
Total Orders (Website + DM): 1,229 Orders
Total Sales Revenue: 590,033 EGP
ROAS: 6X
β Multi-Format Ad Approach:
Used carousel ads & video ads to showcase different wallet styles & features.
Created story-driven Reels & Stories ads to enhance engagement.
Leveraged Live Videos & UGC content to add authenticity.
β Conversion-Focused Targeting:
Interest-based targeting: Focused on fashion enthusiasts & accessory lovers.
Lookalike audiences: Built from past buyers & website visitors.
Retargeting warm audiences: Engaged cart abandoners & DM inquirers.
β Website vs. DM Sales Split:
Website for impulse buyers β Seamless checkout for fast transactions.
DM sales for hesitant buyers β Used personalized responses to close sales.
β Scaling Approach:
Increased budget gradually based on ad set performance.
Duplicated winning ad sets while A/B testing creatives.
Focused on high-performing placements (Reels, Stories, Feed).
βοΈ 1,229 Orders in 1 Month
βοΈ Total Sales: 590,033 EGP
βοΈ Total Ad Spend: 98,330.48 EGP
βοΈ ROAS: 6XΒ