Mohamed Ahmed

📌 Case Study: Women's Clothing Shop – Achieved 6.58X ROAS

Project Date: 🗓️ October 18, 2024 – November 20, 2024
Industry: Women's Fashion
Platform: Meta (Facebook & Instagram)
Average Product Price: 550 EGP

Campaign Objective: Send Message (Sales via DMs)

Key Performance Metrics:
✅ Conversion Rate: 4.91%
✅ Average Order Value (AOV): 815 EGP
✅ Total Orders: 260
✅ Total Ad Spend: 32,000 EGP
✅ Total Sales Revenue: 212,837 EGP
✅ Return on Ad Spend (ROAS): 6.58X

🔹 Insights & Performance Takeaways:

🔸 Message-Based Sales Strategy Worked Well – Customers preferred direct conversations before making a purchase.
🔸 Higher AOV than Product Price – Many customers bought multiple items per order, increasing revenue per purchase.
🔸 Effective Meta Targeting – Ads reached the right audience of fashion-conscious women, leading to strong conversions.
🔸 Optimized Retargeting – Warm audiences were re-engaged to complete their purchases.

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