Mohamed Ahmed - Women’s Fashion & Bags

📌 Case Study: Women’s Fashion & Bags – Achieved 8.6X ROAS

Campaign Duration: August 1, 2024 – August 31, 2024
Industry: Fashion & Women’s Bags
Placement: Instagram (Feed, Stories & DM Sales)
Total Ad Spend: 6,443 EGP
Total Orders ( Website + DM ): 137 Orders
Total Sales Revenue: 55,655 EGP
ROAS: 8.6X

🎯 Campaign Objective

The goal was to drive high-converting sales for a women’s fashion & bag collection using Instagram’s visual appeal and direct engagement (DM sales). The campaign focused on:

Attracting fashion-conscious women looking for stylish bags.
Encouraging direct engagement (DM sales) & website purchases.
Optimizing the budget for the highest possible ROAS.

🚀 Results & Key Metrics

✔️ 137 Orders (Website + DM Sales)
✔️ Total Revenue: 55,655 EGP
✔️ Total Ad Spend: 6,443 EGP
✔️ ROAS: 8.6X

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