BRAND :Classic Shirt 

Overview

Classic Shirt is an Egyptian fashion eCommerce brand specializing in premium men's shirts and apparel.

The challenge was not only to drive sales, but also to scale performance on a newly launched digital infrastructure.

At the beginning of May 2026, the brand launched a completely new website and implemented a fresh tracking setup, meaning there was no historical data, mature pixel learning, or previous optimization data to rely on.

Challenges

• Newly launched Shopify website

• Fresh Meta Pixel with limited learning data

• New tracking implementation

• Highly competitive fashion market

• Need for continuous creative production without increasing production costs

Strategy

Instead of relying on traditional photoshoots and expensive content production, we built an AI-powered creative system designed for rapid testing and scaling.

Key Actions

• AI-generated product creatives

• AI-generated lifestyle visuals

• Multiple offer testing

• Bundle strategy implementation

• Continuous creative iteration

• Conversion-focused campaign optimization

• Full-funnel performance monitoring

Results (May 1 – June 15, 2026)

Revenue

EGP 395,250+

Orders

181 Orders

Meta Attributed Revenue

EGP 337,766+

ROAS

Up to 12x ROAS

Returning Customer Rate

7.92%

Key Achievement

Despite operating with:

• A brand-new website

• A newly installed tracking setup

• A fresh Meta Pixel with no historical learning

The account generated over EGP 395K in revenue within the first 45 days.

Additionally, 100% of the creative production was powered by AI, allowing faster testing cycles, lower production costs, and quicker identification of winning creative concepts.

Takeaway

This project demonstrates how combining performance marketing, AI-powered creative production, and rapid testing frameworks can accelerate growth even when starting from a completely new website and tracking environment.