Luxury Silver, Perfumes & Watches Brand (Egypt) – April 2025 

Brand Overview:
This is an established Egyptian brand specializing in luxury silver jewelry, original perfumes, and authentic watches, and it has been active in the market since 1928. Our performance efforts were focused on Meta (Facebook & Instagram) and Google Ads. After Eid vacation, the campaigns were fully managed and optimized during April 2025.

Technical Challenges & Tracking Fixes:

1. Meta Pixel Conflict:
   Two unauthorized Meta Pixels were firing simultaneously and duplicating events, causing inaccurate attribution.
   → Solution: Deactivated both using JavaScript + HTML injected via the header code.
   
   
   

2. GA4 Measurement ID Duplication:
   Two measurement IDs were active; only one was needed. The second was duplicating conversions in Google Ads.
   → Solution: Disabled the extra one using a Python script injected server-side.
   
   
   

3. Catalog Feed Issue (Invalid ID):
   Events were firing with zero ID values in the product catalog.
   → Solution: Injected Python + CSS script in the header to properly map product IDs. Verified with Duplag mode in the inspect panel using allow typing.
   
   
   

4. Premature Event Firing (Before Page Load):
   Events were triggered before the page fully loaded.
   → Solution: Implemented an 8-second delay using HTML + JS to ensure accurate event firing.
   
   
   

5. Incorrect Google Ads Event Mapping:
   Events like Add to Cart and Begin Checkout were incorrectly read as Purchase by Google Ads.
   → Solution: Rebuilt custom event triggers using JavaScript, ensuring the Purchase event only fires on the Thank You page.
   
   
   Advanced Tracking Integration:

• Integrated Mixpanel for user behavior tracking

• Connected all ad platforms to Google Sheets using Python for daily performance monitoring
  
  

Performance Results:

Meta Ads:

• Ad Spend: $4,871 (≈ EGP 247,145.77)
  
  

• Total Revenue: $46,696.52 (≈ EGP 2,369,167)
  
  

• Average ROAS: 9.59X
  
  

Google Ads:

• Ad Spend: EGP 118,000
  
  

• Total Revenue: EGP 1,200,000
  
  

• Average ROAS: 10.33X
  
  

• Campaign types used: Performance Max (PMax) and Search Campaigns
  
  

Average Order Value (AOV):

• Ranged between EGP 1,900 – 2,500

Ad Spend  365,145.77 EGP

Total Revenue  3,569,167 EGP

Overall ROAS 9.7X

AOV (Average Order Value) 1,900 – 2,500 EGP

Additional Revenue Average 300,000 EGP via WhatsApp, Facebook, Instagram DM,  TikTok chats